
WHY risk building your business on shifting sand when you can create a strong foundation that will withstand any storm, just as Matthew 7:24-27 teaches us—where those who build on the rock will endure and thrive.

Lusia [Lu] Donovan
Hi there! I'm Lu and passionate about helping people turn their ideas into successful businesses. As an Entrepreneurial Advisor and Angel Investor, I’ve spent over 20 years working in both entrepreneurial and corporate roles. Through my work at MIK & Co. Ventures, I guide entrepreneurs through the process of refining, launching, and scaling their businesses with clarity and confidence.
I created the Profit Pursuit method to help startups and growth-stage businesses simplify the process, reduce unnecessary spending, and shift their mindset for long-term success. My approach is hands-on, actionable, and focused on providing real-time support through my T.R.E.I.© Business Accelerator Community.
I believe in the power of collaboration and building a strong, inclusive entrepreneurial community, which is why I regularly share my insights in various capacities aimed to empower others to succeed.
If you're ready to take your business to the next level, take advantage of my 7-day free trial to the T.R.E.I.© Business Accelerator Community!
A wife of 14 years, an aunt, and a proud cat mom, Lu’s tenacity in both life and business has shaped her approach to advising. Her personal experiences provide the foundation for her teachings, empowering entrepreneurs to build businesses with strength and purpose.
My Mission is to empower entrepreneurs —especially those feeling overwhelmed or uncertain— by providing them with the clarity, support, and actionable strategies they need to successfully launch, grow, and scale their businesses. I aim to make the complex journey of entrepreneurship simpler and more accessible, guiding my clients with empathy and a clear plan for success.
LET'S WORK TOGETHER
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My Vision is to build a thriving community where entrepreneurs, no matter their starting point, are empowered by practical tools, reliable guidance, and a strong network, enabling them to turn their business ideas into reality with confidence and sustainability. At the heart of this vision is my goal to build a culture where business owners can approach challenges with clarity, relieve the stress of uncertainty, and simplify the complex process of entrepreneurship.

“YOU CAN, YOU SHOULD, AND IF YOU’RE BRAVE ENOUGH TO START, YOU WILL.” —STEPHEN KING
The Roaming Entrepreneur Incubator (T.R.E.I.©, pronounced "try")