Each of us brings something unique to the table—our own blend of strengths, motivations, instincts, and quirks. That unique blend? It’s your Entrepreneurial DNA.

There’s a quiet moment that happens behind the scenes of entrepreneurship that we don’t talk about enough. It doesn’t make it onto social media. It doesn’t show up in the highlight reel. But it’s real—and if you’ve been building something that matters, you’ve probably felt it too.

Every entrepreneur starts out with hope and hustle—but even the best ideas can run into roadblocks. The truth is, risk is a part of business. It shows up in all shapes and sizes: financial shifts, vendor delays, tech failures, or even a public health crisis. You can’t avoid risk entirely—but you can prepare for it. And that’s exactly where risk management and contingency planning come in.

Starting a business is an exciting but challenging journey. As an entrepreneur, you need to make smart investments to give your startup...

Discover how my technical expertise and change management experience help businesses navigate growth, transformation, and seamless execution

Confidently handle rate conversations with ease! Learn strategies to set prices, communicate value, and maintain professionalism.

Passion is the fire that ignites us, propelling us toward success, fulfillment, and satisfaction. It’s that spark of energy that makes us...

Discover the key differences between a business coach and an entrepreneurial advisor.

As an entrepreneur, you’ve likely heard the saying, “It’s not what you know, but who you know.” In today’s interconnected world, this...

As fall approaches and the holiday season looms on the horizon, many entrepreneurs find themselves losing steam. The momentum that once...

Embarking on an entrepreneurial journey is an exhilarating experience, filled with dreams of success and achievement. However, it is the...

Identifying and understanding the target market is a crucial step for any new business. By conducting thorough market research, defining...

Networking plays a pivotal role in the success of entrepreneurs. It goes beyond simply exchanging business cards or attending events; it...

A well-crafted business plan is the foundation of any successful venture.

While many aspects contribute to the success of a business, one critical element that should never be overlooked is a solid business...

In today's dynamic business landscape, understanding the various types of business models is imporatnt for aspiring entrepreneurs. Each...

In this article, I'll guide you through the process of identifying and validating a business idea. By following these steps, you can...

Welcome to the T.R.E.I.™ ! Hello fellow entrepreneur! My name is Lu and I am the author of Profit Pursuit: The Entrepreneur's Guide to...