Lusia Donovan

Let's be honest with ourselves for a moment. Take a look at your current projects, businesses, or ventures. How many do you have going right now? More importantly, how many have you actually completed or brought to a sustainable place before moving on to the next exciting idea? If you're feeling a little uncomfortable right now, you're not alone.

When you're building a business, everything feels urgent. The emails, the calls, the to-do list that keeps growing no matter how productive your day was. And somehow, you’re also supposed to make time for your relationships, health, and sleep? It’s no wonder so many entrepreneurs feel burnt out, disconnected, and stretched way too thin.

Starting your own business can be one of the most rewarding experiences of your life—but let’s be real: it’s not all flexible schedules and passion projects. As someone who’s guided hundreds of entrepreneurs through both the excitement and exhaustion of building a business, I believe in laying it all out honestly so you can make the right decision for you.