Starting your own business can be one of the most rewarding experiences of your life—but let’s be real: it’s not all flexible schedules and passion projects. As someone who’s guided hundreds of entrepreneurs through both the excitement and exhaustion of building a business, I believe in laying it all out honestly so you can make the right decision for you.

Let’s be real—most entrepreneurs don’t start a business because they love spreadsheets. But understanding your numbers isn’t just about being “good with math.” It’s about being in control.

Each of us brings something unique to the table—our own blend of strengths, motivations, instincts, and quirks. That unique blend? It’s your Entrepreneurial DNA.

As entrepreneurs, we’ve all felt the weight of never enough time. The to-do list grows longer, the days feel shorter, and before we know it, we’re sacrificing sleep, skipping meals, and sidelining self-care just to “get it all done.”

We’re taught to fear it. To avoid it at all costs. To bury it when it happens and pretend we’ve got it all together. But if you’ve been in business for any amount of time—or even just thinking about starting one—you know that failure isn’t just possible, it’s inevitable.

There’s a quiet moment that happens behind the scenes of entrepreneurship that we don’t talk about enough. It doesn’t make it onto social media. It doesn’t show up in the highlight reel. But it’s real—and if you’ve been building something that matters, you’ve probably felt it too.